About Us

Artisan Confections – Inspired Dessert Indulgence

Sweet Dames Artisan Confections ™ offers a gorgeous variety of gourmet Coconut Macaroons and CocoMallow Sandwiches that are the most deliciously surprising taste of decadence. These wonderfully sweet coconut cookies are addictive! Taste the mouthwatering flavors, crispy exterior and soft chewy center. Simply best-in-class!

Owner/baker, Genelle Drayton, was born to do this. This native New Yorker has always had an appreciation and love for food and entertaining. At an early age Genelle created tantalizing dishes and baked goods; even booked her first catering job for a 40 – guest holiday party at the age of 11.

Her career path led her to hospitality, event management and brand management in the sports marketing and entertainment industries for over 10 years. Over that span of time she honed her craft while working with companies such as NASCAR, BET, Scholastic, Sony Pictures, Burrell Agency, Toyota, and Lincoln Motors, just to name a few.

In 2013, buoyed by her passion, drive and big dreams, Genelle took a leap, left full-time employment and created a high-end specialty food boutique brand; Sweet Dames Artisan Confections™.